The Story Behind EasyHabits

About the Creator

My name is Hayk Mnatsakanyan. I'm an iOS developer based in Armenia, and I built EasyHabits.

Before writing a single line of code, I spent roughly three years reading the behavioral science literature on habit formation — BJ Fogg's Behavior Design research, Phillippa Lally's automaticity studies, BJ Fogg's Tiny Habits method, and the self-monitoring effect research showing that tracking a behavior changes how consistently you perform it.

The more I read, the more frustrated I got with existing habit trackers. They were either overwhelming (dozens of features, stats everywhere, gamification layers that got in the way) or so minimal they provided no structure at all. None of them were built around what the research actually says about sustainable behavior change.

So I built one that was. EasyHabits is the result of that research applied to an iPhone app: the 3-habit limit reflects the evidence on cognitive load and habit consistency, the streak milestones at 7, 21, and 66 days correspond to research-backed automaticity thresholds, and the cue-based reminders follow what we know about trigger-based habit architecture.

My Approach to Habit Science

Every feature in EasyHabits is grounded in behavioral science. Not in product trends or competitor features — in the actual peer-reviewed literature on how habits form, persist, and break.

I maintain a habit science research log and update the app's features when new evidence warrants it. The blog on this site reflects that ongoing research: each article is written from primary sources, with specific citations rather than vague "research shows" references.

The result? EasyHabits users average over 35 sessions per device and more than 13 minutes of engaged use. Not because we trick them into opening the app — because they genuinely find value in understanding their own patterns.

What I Believe

Small consistent actions beat grand gestures. Understanding beats motivation. Simplicity beats feature bloat. And a habit tracker should help you need it less over time, not more.

EasyHabits is independently built. No venture capital, no growth hacks, no dark patterns. Just an honest tool designed to help you build the life you want, one habit at a time.

If you have questions about the research behind any of the app's features, or if you've found something in the habit science literature I should know about, I'd genuinely love to hear from you.